Jason, the green thumb of the couple, poured his heart and soul into nurturing and propagating old garden roses from his own garden. Roses like 'Sophie's Perpetual' and 'Buff Beauty' were once easily accessible through mail-order businesses but were now disappearing from the market, along with the nurseries themselves.
Lisa, always supportive and adventurous, joined Jason in their mission to find customers for their roses. While the roses faced resistance initially, they discovered that connecting with customers through an assortment of perennials was an easier pathway. The farmers' market visitors, kind and attentive, showed interest in ecologically valuable plants—ones that were drought-tolerant, pollinator-friendly, and host plants for beneficial insects.
Jason observed a peculiar trend among the customers—fear. There was an unspoken hesitation to embrace roses. Concerns about space, vacation plans, or lacking a green thumb masked their underlying fear of growing roses, intimidated by the perceived difficulty and potential judgment. But Jason was determined to change this perception.
They have a
YouTube Channel boasting over 220,000 subscribers 🤯 and have mastered the art of connecting human to human with their customers,
so when it was time to find another way to build a new communication channel, they began their search for a marketing company to jump in an assist.
