How to Set Up a Black Friday Sale in Podia (Step by Step with Photos)

Black Friday is one of the best times of the year to boost sales, reward your audience with exclusive discounts, and create excitement around your products. The good news? Setting up a Black Friday sale in Podia is quick and easy.

In this step-by-step guide (with screenshots), I’ll walk you through exactly how to set up your sale so you’re ready to go when the rush begins.

Step 1: Identify the Product(s) You Want to Put on Sale

Before you dive into Podia, decide which of your digital products, courses, or memberships you want to feature in your Black Friday sale.

• Do you want to put your entire catalog on sale?

• Or just feature one or two signature offers?

Having this clear will make the rest of the setup smooth.

This will be our test product for this blog post.

Step 2: Create a Coupon Code

Now it’s time to create your coupon code in Podia.

1. In your Podia dashboard, navigate to Coupons.

   

2. Click New coupon.

   

Here’s what you’ll need to set:

a) Make the Text of the Code

Choose a short, memorable code that’s easy for customers to type in.

• Examples: BLACKFRIDAY25, BFSAVE50, or simply FRIDAY.

Or in my case; HOWTOMAKEACOUPONCODE

b) Choose the Discounted Items

Select whether this coupon will apply to:

• A single product

• Multiple products

• Or all products in your store.

c) Choose the Value

Decide whether your coupon is a:

• Percentage discount (like 25% off), or

• Dollar amount discount (like $50 off).

Step 3: Select Options

Once your code basics are in place, fine-tune the details:

a) Limit How Many Uses

If you want to create urgency, set a limit on how many people can redeem your coupon. For example, “First 20 customers only.”

b) Choose Expiry Date

Since this is a Black Friday sale, you’ll want to make sure your coupon has a set end date. Typically, coupons are valid for:

• Black Friday only

• Or Black Friday weekend (Friday - Monday for Cyber Monday).

This ensures customers know the deal is time-sensitive, which drives action.

Step 4: Share Your Sale

Once your coupon is set up, you’re ready to spread the word!

• Add the coupon details to your emails, social media posts, and sales pages.

• Highlight the deadline so people don’t miss out.

• If you’re using Podia’s email tool, you can send a quick blast to your audience with the coupon link.

Final Thoughts

And that’s it - you’ve set up your Black Friday sale in Podia! 🎉

With your coupon ready and your products selected, all that’s left is to get the word out and watch the sales roll in.

Black Friday only comes once a year, so make sure you’re ready. Happy selling!

-Brittany Hardy | Podia Pro Website Designer and Agency Owner at EmptyDeskSolutions.ca

Book your free coffee chat at https://www.emptydesksolutions.ca/workwithme

My Podia Pro design services and packages: https://www.emptydesksolutions.ca/podia