Hello there! Do you post video content regularly on your platforms? If not, you should! Today we’re talking about how and why video content should be a part of your 2020 social media strategy. Video content is growing more and more important. The numbers don’t lie, and branded video content views have increased by 99% on YouTube and 258% on Facebook between 2016 and 2017. Don’t forget about Twitter- a video Tweet is 6x more likely to be retweeted than a photo Tweet, and there’s no doubt that these numbers have gone up since then. So, what else do you need to know about the benefits of video content?


More reach

Video content helps businesses grow their business and increase their online reach. 50% of video consumption comes from mobile devices on YouTube, which shows that more might opt to watch a video rather than read. 

Valuable content 

Create content that engages, entertains, and informs your audience. Give them something new! Video content is a great way to do this. 

Encourage sharing

Statistics show that social media videos generate up to 1200% more shares than text and images combined. If that doesn’t encourage you to create some video content, I don’t know what will!

    Low Budget

    You can create video content on a low budget rather easily. You don’t need a fancy camera or be an expert in editing, your phone should be fine!

    Connect with your audience

    Video content not only gives your audience value, but also makes your brand more personable and will help connect with them on another level!


    This diagram from Lyfe Marketing shows how video content can act as a sales funnel to help get you more business:

    Video content ideas

    • About us
    • Product demos
    • Promos
    • Customer testimonials
    • Event videos
    • How to’s
    • Q&A’s 
    • Social media takeovers
    • Go live
    • Interviews
    • Behind the scenes
    • User-Generated Content
    • Announcements/reveals
    • Events
    • Breaking news/ trending topics


    Video content is also something that can be reused; we have a method of repurposing videos into THIRTY pieces of content for your other platforms. There is really no reason to not start creating some videos and fitting them into your social media content calendar!