Why the heck would I join a $1500/month membership program?

I’ll tell you why… and then I’ll thank a bunch of ladies that have impacted my life in a big way!

Once upon a time, I cringed over spending even $50/month on memberships, even when they had tremendous value. Spoiler alert: My mindset was all wrong. 

I joined SMU (Social Media United) sometime in 2018 (I can’t actually remember when) and was blown away by the level of engagement within the group. I confess I hadn’t watched a ton of the training, but I really liked interacting with other group members and sharing ideas where I could.

The portal itself if chalk-full of amazing templates and training videos, but I felt like my business maybe was at a different level than some of the people just starting out… I quickly realized that although the training was amazing, I wanted more!

I wanted to be …

“I want to be… where the people are… ask em my questions and… get some answeeeers”

 

Ok… enough of that. I thought it was funny though (or just super dorky). I wanted to be a part of something. I wanted to figure out why I felt like I was impacting no one even though we do fantastic work for our clients. I needed a sign.

I sat back and watched as the first batch of The Social Clique members since me joining SMU rolled in and I looked at the cost and shuddered. ‘How could I ever justify spending over $1000/month USD on a membership?! ‘What value could I possible get out of that to make it worth it?’

But I kept getting the emails (hint… email marketing still works people). And Rachels emails spoke to me. They called me! They were inspiring but it was more than that. They MADE me WANT to take a leap and I asked the universe for a sign.

As crazy as it is, the letter that came in the mail that my business credit card limit had just doubled I took as my sign (I know… not always the smartest one I am hah! Ya, lets just rack up that credit card… smart move!). This letter came within days of me asking for that ‘sign’, and I immediately booked my consultation/interview to see if I would be a fit to join the Clique.

Man was I ever nervous! Could I afford it? Would they accept me? Was my business at the level it needed to be to get in?

I didn’t care – I went for it anyways! For the first time in my life, I tuned out those voices that told me I wasn’t worth investing that kind of money in to myself and I went for it. I signed up almost immediately after the interview.

I had zero clue what to expect from the training portal or the group itself, but it felt like I had found my tribe and that’s all I really cared about. For me (and for many others I am sure!), being in business for self is lonely as heck! I get to do pretty much anything I want, and at any time I want, but there’s always something missing!

I can work from anywhere in the world, and lounge in my pjs writing social media content for clients from my patio, but it doesn’t replace real human interactions with peers that share the same struggles, heartache, challenges…

Then there’s that thing about celebrating our wins! That’s seriously me favourite part. I’ve always been good at sharing wins within our team and prying information out of the team to show them that even the tiniest things are indeed wins if you look at them the right way. But when it comes to myself, no one ‘gets it’ (sorry Darrin… I know you try, but I feel like you have zero clue what i am talking about most of the time haha!). No one can celebrate my wins with me and truly understand the impact. No one cares if I shaved 2 hours off of my content creation time… until now!

Every Clique call starts with sharing wins and often there are people IN TEARS because something they’ve accomplished is that powerful for them. It’s crazy, in a good way! Some weeks my win is that I secured a new client at XX/month and other times it’s as simple as ‘I managed to create a new system that will enable my team to take over XX so that I can free up that time for myself’. Without this group I wouldn’t be able to remind myself that I am doing amazing and that I need to continue to push forward for myself and for my family.

Some fun facts – Since joining the Clique I have:

  • Almost doubled our hourly rate (because yes… we are worth it). The cost of the membership kind of pushed me to do this… so it’s was worth it right away!
  • Hired a fantastic new team member who is killing it!
  • Learned how to build kick ass sales funnels (didn’t know I would even like doing this)
  • Hit my monthly revenue goal in the first 2 months (going bigger next time!)
  • Introduced a content for a year plan that will impact small business owners in a big way
  • Helped a Clique member who had no clients iron out her systems and get her first client (I think she has multiple now!)
  • Started creating my employee training portal so that my business can operate independently of me (someday)
  • Started building my membership site so I can empower other business owners to learn how to take control of their own marketing

What’s the moral of the story here?

I don’t know if there really is one, but if there was it would be this:

Stop listening to those voices that tell you that you don’t deserve what you know will take you to the next level.

And if you’re still in that early stage of starting your business and you’re hearing all the reasons it ‘won’t work’ from people around you… ignore them too! If I listened to all of that nonsense I would still be working 9-5 with a capped salary and children being raised in daycare away from the family and me. I would be getting home at 7pm in time to feed the kids and get them to bed. I wouldn’t be able to take them to and from school, and catch those oh so entertaining school plays and sporting events!

Instead… I’m currently writing this blog from my sunny patio surrounded by flowers (gardening is my fav thing to do when it’s nice out), listening to the soft trickle of a fountain while Huxley sleeps inside. Ya, life is rough now LOL! When he wakes up I get to play and just ‘be’. If I listened to the people that told me I couldn’t make this a success none of this would exist.

It’s not about money, it’s about personal and professional growth, and I’m so thankful I took the leap of faith!

I think I want to close this post out with a thank you to all of the wonderful people (especially the ladies that have encouraged me on this path) who keep me going and give with all of their heart.

-Thank you to these ladies-

Family:

  • My mom (duh… ) – who always taught me that independence was critical. I still remember a story she told me as a child about trying to get a department store credit card. They wouldn’t let her get it ‘without her husband’ and she ripped up all of the paperwork and told them she would never be back. I don’t remember how old I was hearing the story, but I do remember her telling me that you never know what life will throw you, and you can’t ever rely on anyone else. Having your own money seems insignificant especially when you’re married with kids, but something about that lesson always stuck with me. I don’t think about the money itself, but rather the attitude of always being able to take care of myself no matter what. I think it’s served me in all areas of my life, family and business!
  • Laycee and Wynn – what would this post be without thanking my beautiful daughters. You are both the reason I push so dang hard every day. I want to show you that you CAN do what you want and no one can tell you otherwise. If someone tells you that you can’t build a business in one weekend and hit the ground running to get clients with zero money to invest you can say ‘pfffft… whatevs. My mom did and so can I!”
  • Leslie – oh yes… even the mother in law 😉 Thank you for helping me with Huxley when I have to run to meetings last minute. Life is crazy with three kids, a business, and a husband that is in the fire service. We couldn’t do it without you!

Colleagues:

  • Veronica – I’ve thanked you publicly before but I’ll do it again. Thank you for being my cheerleader in my past corporate life. You made me realize I was worth more and that I could do it! Your encouragement has never been forgotten.
  • Cindy – for working with us and sharing clients back and forth. Your business is a testament to your amazing talent and I’m so glad I get to be a small part of that journey!
  • Liz – for also working hand and hand with me! Our services compliment each others businesses so well and you’re always such a pleasure to work with.

Team Members:

  • Sherilee – for helping me flush out all the ideas! You’re always the best sounding board for my crazy plans and even though sometimes I might hate it when you find the holes in my plans, I definitely make less mistakes with you around hah! (well… except if I dont send stuff to you to proofread first, then I make plenty of mistakes!).
  • Bevin – We don’t see each other enough but you were the first gal to come along the EDS train with me and believe in me! I hope you get to come back to the team someday!
  • Erin – for being an absolute superstar on the team! You’re a very hard worker and a big reason we have been so successful keeping all of our clients happy.
  • Hallie – for being your crazy self! You bring sunshine to the team and new ideas that help our business flourish. I can’t wait to see what you have in store for your screenwriting future self!
  • Kendra – for being the newest crazy EDS team member! You’re already fitting in and you’re still brand new… I can’t wait to see you grow in your role and pursue your passion for PR.

More peeps:

  • Sherina – for inspiring me always! You make me feel like it’s ok to change direction and choose my path.

And of course…

  • Rachel – for creating the Social Clique! You serve people in ways you probably don’t even know. This post was for you!

Brittany Hardy Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help others who want to do the same thing. With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children. Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks.

Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post. Social Media Links: Facebook LinkedIn TwitterGoogle Find us on Instagram: @brittanyebh ⎜ @emptydesksolutions