Facebook Group or Facebook Page:

Which should your small business choose?



Week Two’s weekly marketing tip consists of a blog post we’ve put together about Facebook Groups, how to use them, and how to decide if they are right for your business!

Here’s the intro to the article – if you want to read the whole thing – Please visit our blog post HERE or click the green blog button below 🙂

As always, if you have any questions or need help, we would love to assist. Our contact info is at the bottom of this email.

Facebook Group or Facebook Page – which should your small business choose?Today we want to talk about Facebook Groups! Are they good? Are they bad? Are they a complete and utter waste of time?

We quite often get asked why a Facebook Group over a Facebook Page? Should I do one or the other for my business or both?The answer varies depending on your unique target market and how they interact with peers online. Your page and your group have different purposes.

The biggest difference between the two is that a page can run ads (boosted posts or advertisements that you can target to specific people). Groups do not have this ability.

However, when it comes to engagement, Groups have a significant advantage. Think of your group as a place where your clients/customers come together as a community. This doesn’t make sense in all businesses or industries but is has been a proven strategy to convert more social media activity to customer and leads in recent years.

In This Weeks Article:

We will address the following in this week’s article:

  • Why join a Facebook Group?
  • How will joining a group help my small business?
  • Should I start my own group? How much time do I need to invest?
  • How do I set one up?
  • How can I find groups in my area that might be of interest?
  • How do I get people in to my group?


What people say about working with the Empty Desk Solutions team:“I had the pleasure of working with Brittany in her role as Marketing Manager for Dominion Lending Centres. Brittany played a vital role is the success of the Marketing department for Dominion Lending Centres. Her attention to detail, enthusiasm and commitment to excellence is second to none! I would recommend working with Brittany on any project, she is the best at what she does. Brittany was always a pleasure to work with, and brought a personal touch to every project that she worked on”

Lauren Smith


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