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Get Your Business Listed On Google!

 

Google… Need we say more? According to internetlivestats.com: “Google now processes over 40,000 search queries every second on average… which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

How easily can your business be found online? SEO or ‘search engine optimization’ is a massive part of any marketing strategy and can be quite complex, but there are a few simple things that you can do to increase your chances of people finding you online.

Websites and fancy advertising campaigns aside, you should at bare minimum have a Google business profile (listing) and map listing set up for your business.

We have rounded up some FAQ’s from Google about their business listings, and included set-up instructions for you below. We hope you will take advantage of setting up your listing so that you can be more visible online. And stay tuned for next week’s email where we will share with you some tips and tricks to getting more Google reviews!

FAQ’s about Google Business Listings:

Q1: Does it cost money?

A1: Nope! Not unless you pay someone to set it up for you. Google Adwords on the other hand DOES cost money, but today we are talking about your business listing on google maps.

Q2: What’s the difference between Google My Business, Google Places for Business, and Google+ Pages Dashboard? 
A2: If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business. Stop confusing already, right Google?! The only thing you need to know is… you now have a ‘Google My Business’ account. Oh… and if you had a YouTube channel connected to your old ‘Google+ profile’, you are likely going to be really confused when you go to upload new videos. More on that in another issue.

Q3: Where does my listing show up?
A3: The information you provide about your business can appear on Google Search, Maps, and Google+ (in other words, it’s another way to get someone to FIND your website or service).

Q4: Do I need to have a store-front to have a listing?
A4: Nope! Whether you’re a home-based business or a service-area business, you can list your details to appear on Google with or without an address.

Q5: Is verifying my listing difficult?
A5: It can be! Sometimes it’s as easy as waiting for your postcard to arrive with the Google verification code (sent to the address you set up on your listing). That is… if it shows up and you don’t have to play the ‘jump through hoops to get listed on Google game’ (we are really good at that game if you ever need help hah!).


Ok… Ready to get started? Here are the set-up instructions!

  1. Go to https://www.google.com/business
  2. Click ‘start now’
  3. Enter the name of your business (if it shows up that means you already have a listing…) 
  4. Enter the details of where your business is located and if you do not want to have your address show on Google (just the listing with a ‘service area’), then click the ‘I deliver goods and services to my customers’ and you will see the hide address option. 
  5. Select ‘none’ on the next screen if other businesses are listed with the address you provided. 
  6. If prompted to add information about how you deliver goods or services, fill in the requested information. 
  7. You will then be asked to tell Google what type of business you do. Start typing your category and you will see a list of categories to choose from. 
  8. Continue adding the requested contact information for your business. 
  9. You’re almost there! Choose your verification method and then wait… Once your listing has been properly verified, your location and info will show up in a Google search and on Google maps. Hooray! 
Would you like to get in touch with the Empty Desk Solutions team? Consultations are always free! Let us know how we can help you achieve your marketing goals!
Request my FREE Marketing Consultation