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Weekly Marketing Tips Series – Week NINETEEN

The images you use could be partly to blame for the clients you lose

By Sarah Smith, the Mrs. of Mr&Mrs Smith Studios

When I am auditing a potential branding client, or just looking for a service provider for myself, family or business, I can’t help but do a bit of cyber-searching before hand.  In today’s market anyone with a facebook page and a website is a “business”, so how do I protect myself as a customer and how do I help my clients stand apart from the rest of the online noise?

In part 1 of this 3 part series, we will look at: Are the Images you use partly to blame for the clients you lose?

We live in a digital world that demands visual content and in that world of visual content, it is expected that you have images of yourself (and staff, if you have them) on your website and social media platforms.  The pressure to “just get something up” has resulted in subpar images representing who you (and your staff), and ultimately your business, are to the online world.

You know the ones I am talking about.  The ‘I look great at this event soooo… I’ll just cut out the person next to me’ shot or the ‘these were the glory days’ shot from 10 years and 20 lbs ago or even the ‘who needs to see me when my dog is so cute’ shot.  Then there is my favourite, that I lovingly call the ‘take the damn picture’ shot.  You know the one with the death glare and the head tilt.  We’ve all seen samples of all of these out there and yes, it is thought that having something up is better than nothing at all but… what if what you have up is actually hurting your business?

We, as humans, make many of our decisions subconsciously at an emotional level in a split second, using “our gut” or “a feeling” to tell us which way we should go and, most of the time, we aren’t even aware of it.

“Most people will judge you within the first 7 seconds of meeting you” says body language expert Vanessa Van Edwards. As she has posted on her Science of People website, “Most people will judge you within the first second of meeting you, and their opinion will most likely never change. Making a good first impression is incredibly important because you only get one shot at it.”

And, in today’s digital era, you most likely are not even present during your first impression.

Today’s savvy customer will most likely Google you, Facebook stalk your business AND personal page, visit your website, your yelp, youtube and/or Instagram, and anywhere you have testimonials written.  They have the ability to know so much about you before they are even a blip on your radar, so, the question is, “what do your online images say about you?”, and the even bigger question, “what can you do to make the best and lasting impression?”

Read the rest of the article here >>

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