Sometimes people have the tendency to think of their website as a hub for information, which can work for your business, but you can also turn it into something that alleviates some of the admin work for you and automates some processes. I wanted to show you a website that we helped create for a client and a very good friend who had an idea of not having to wait in line to get your Santa photos done. You book a time and show up and get your photo done without waiting in huge lines! We’ve layered on different things year after year in collaboration with Fallon and her husband Jeff to make this work and be less admin intensive for them.
With her website, one of the big challenges for her in her first and second year was the transaction process of the photos. She would have people booked and then she’d have messages and emails just left, right, and center. People were paying in different methods, so sometimes she got paid sometimes people forget and there was so much follow-up. We helped her integrate a different piece of software called You Can Book Me and they set up their schedule and the payments on it. We embedded that onto her site so when you hit her website you can see what times are available. You would click on a time, fill out everything for your order, send it in, confirm it and that’s it. The money automatically goes to her account. When the spots booked she gets a confirmation, the client gets a confirmation, and it’s all taken care of for her. All the admin work was done by integrating one small little thing into the website.
The reason I’m showing you is because I encourage everybody to think outside the box a little bit on how they can use the tools available to them, like their website, to automate some of these administrative processes. There’s another process I can show you that’s actually on our own website. It’s for our “request free consult.” Instead of just having a regular contact form we use Typeform and we basically make people apply, so they still get their free consultation either way but this gives us an indication if this is somebody that we are going to work with. They actually fill out questions that ask them if they’ve already considered what their marketing budget is, their goals, and then we asked them for some links to their social profiles. If they don’t have any goals yet and they don’t want to link to their profiles then we know they’re most likely just researching pricing from a whole bunch of agencies, or they’re not ready to commit. At least it kind of lets us know if someone is going to be a good fit or not.
Hopefully, those two things get you thinking about what you could do with your website, there are lots of ideas. I’d love to see what you do with your website to alleviate some of your admin work or what you’ve automated!
Brittany & The EDS Team
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Brittany Hardy ⎜ Owner
Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C.
Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable.
After many years of working in retail management, Brittany went on to become the Marketing Manager for Dominion Lending, Canada’s largest mortgage company. Brittany then decided it was time to pursue a life-long goal of creating her own business. Inherently, Brittany likes to help people and decided there was no better way to do this than to use her creative talent to lift up others who want to do the same thing.
The mother of three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children.
Social media marketing continues to evolve, and Brittany and her team are passionate about helping small businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and the Huffington Post.