Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.
Did you know that 93% of marketers use Facebook advertising regularly?
That equates to around 3 million businesses around the world plowing cash into the social media platform in exchange for brand awareness, website traffic, or new customers.
If you’re one of them, you’ll relate to the overwhelming feeling that comes with creating a top-performing campaign.
The anatomy of a Facebook Ad includes a:
- Post text
- Image or video
- Call to action
With so many fields to optimize, you might be left wondering how you can make the most out of each field, and create a successful Facebook ad that generates more cash than you spend on it.
Should you write a long story in your text? Is video still performing well on Facebook? Or is there a new format I should be jumping on?
If those questions are whizzing in your head, don’t panic.
We asked 29 marketers to share which type of content they’ve found most effective when running Facebook Ad campaigns to save you time (and a huge headache) when creating your next one.
Click here to read the full article by Elise Dopson.