Writing an Instagram bio can be tricky, you only have so much space to grab attention and explain who you are and what you do. There are a few things you should have in your bio to make sure people can find you!

Username and Name

The name and username fields are the only parts of your Instagram profile that are included in Instagram searches. Use your business name if possible, or an abbreviation that people could also use. You can also add a keyword next to your name like the example below which could help people discover you! 


This should share who you are and what you do. It should share your personality, and show why you’re unique. You can include a hashtag in your bio as well for branding purposes. You should also include a call to action, like a link to read your latest blog post or to get a free consult. Your CTA should be direct and there should only be one. 

Story Highlights

Highlighting your stories is a great way to keep information available for your followers. This food blogger does videos on her story of recipes and highlights them on her profile so her followers can go back to the tutorial when they make it themselves.


You should also include a link to your website or blog in your bio. If you have multiple things you link to in your posts, you can use linktr.ee to put multiple options! This way, you’ll make the most of the one link in your bio.

Having a clear and clickable link in your profile is extremely important. At this time, Instagram doesn’t allow for clickable links in your post so if you do include something that a user has to click through to see, you would add “link in bio” which tells your audience to visit your bio to include the link. Sometimes you can also say “clickable link on our Facebook page” or something of the like, but it’s better if you can host all of the resources on your website and take them to one place (like the Linktree example of our profile below)

This is what ours looks like if you click the link in the bio:

Profile Photo

Your profile photo should be consistent across all other social channels. It could be a professional headshot or your logo, whatever you prefer!

Business Category

This is automatically populated by what you’ve entered as the category for your business on Facebook. Choose wisely 😉 


Instagram now allows you to add hashtags or tag other accounts in your bio, so you could add a brand hashtag into your bio. People will be able to click on it and go directly to all the posts!

Try to keep your Instagram bio simple and to the point, but also unique, show your brand’s personality, explain what you offer or do. People shouldn’t go to your profile and be left wondering what you do!