Hello everyone and happy Thursday!

We hope you’re having a great week and we thought we would talk about inbound marketing versus outbound marketing. Social media content marketing is INBOUND marketing. What does this mean? Inbound marketing means that you are pulling people into your business. They are already searching for answers, so your goal is to have content that speaks to those in all of the buying stages while they are already online.

Outbound marketing is the traditional marketing techniques that we usually think of. Billboards, TV ads, print ads, or cold calling are all examples of outbound marketing. You are pushing content out and hoping that it sparks interest.

Inbound Marketing Strategies

  • Target Market Research
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Video Production

Inbound marketing can be applied in three ways, attract, engage, and delight.

Attract: Drawing the right people in with valuable content and building conversations that will build trust.

Engage: Giving solutions and insights that align with your customer’s goals so they are more likely to buy from you.

Delight: Providing support and help to those who have purchased from you. 

 

This chart from Brand24 shows the buyer stages

Where does social media fit in?

Inbound marketing is all about delivering the right content to the right person at the right time, and social media is a great way to do this. A content strategy will build leads, who will hopefully turn into happy customers. Your blog posts and video content can be published across all platforms, and you can use ads on Facebook or Instagram to attract new customers. Deliver valuable content that people will want to share. Social media allows you to interact with your customers and turn “likes” into “buys.” It encourages conversation, builds brand trust, and builds community.

You can get the most out of social media marketing by doing the following:

Attract new readers to your site: Create social posts that are relevant to your readers. Answer their questions, make them insightful and engaging, and then link back to your site to get more traffic. 

Build your brand: Show your audience that you’re reliable and credible. You can build your brand by how you present yourself on social media. Determine the tone of your brand voice, and what type of content you will share, and be consistent!

Social engagement: Many people will check out a company’s social media pages before purchasing their products or services. The way you respond to customers can benefit your inbound marketing strategy. Make sure you respond to all feedback, both positive and negative, DM’s, and comments.

Social ads: Creating social ads can help maximize the use of social media as a tool for attracting new visitors to your site. Most people prefer using social media for posting and sharing because it’s free, but creating paid social ads can get your ads in front of the right people, faster.

Turn readers into email contacts: Don’t forget, you don’t own your Facebook page likes or your Instagram followers. If you suddenly get locked out of Facebook, you risk losing your communication with your audience! Using your social media platforms to build your email list is a great way to get your contact somewhere you “own” them. Try giving exclusive offers to your email list. 😉 

So, there you have it. Social media marketing is inbound marketing. A great content strategy is the way to go. If we can help you with your strategy, ads, social content, or your email list, let us know! We are here to help.