Website plugins are exceptional tools for adding new functions and features to your website. Having the right plugins is essential to running a tight-knit, successful website. Depending on what host/builder your website uses, the types of plugins available for your website to use can vary. Because of this, we have selected our top 3 recommended plugins that are supported by WordPress, Wix and Squarespace, as a good rule of thumb to have, no matter which company you use for your website. Whether you’re using WordPress, Wix, or Squarespace, check out these recommendations to discover what plugins will help make your site easy to analyze, make your business easy to locate, and will help you build up your email subscription lists.
Top 3 Recommended Website Plugins for WordPress, Wix & Squarespace
Google analytics is a statistical tool designed to help you understand your website traffic. By understanding how your audience navigates or interacts with your website, you can further cater to their needs and therefore organically improve your user traffic. Google Analytics also allows you to see what the demographic makeup of your visitors are, so you can continue to fine tune your content to match the audience your website is speaking to and measure your results. These insights provide an invaluable way to learn what content is or is not resonating well with them, so you can then make the changes you need to, to keep them on your site. The best news is it’s free! On WordPress specifically, the plugin allows you to monitor various real time stats regarding your website. Using the universal tracking feature allows you to track user views from multiple platforms and devices. It also allows you to receive various demographic and interest reports. Additionally, Google Analytics for WordPress is commerce-ready, so you can track product popularity, conversion rates, and order values with no difficulty at all. The plugin for WordPress has also been integrated with Google Adsense, so you can track your ad performance. Other additional features including tracking download numbers, outbound link tracking, events and performance tracking, user discovery reports, and more.
2. Google Maps
Google Maps is a plugin that allows you to integrate a website map, that can also feature multiple store location view, and map view layering. Integrating the Google Map plugin offers you the chance to customize your own map for displaying and providing the location, information and directions to your store or business. The plugin allows you to add more than one location if you have more than one store or office. You can also customize the map by choosing from unlimited color schemes, layer the map with landmarks, (like parks or government buildings), report traffic, and transit routes, and adjust the size, height, and width of the map. Best news, it’s free!
Looking to gain more email subscriptions through your website? MailChimp is one of the most popular email marketing services. Mailchimp manages subscribers, sends emails and tracks results for you. Integrating MailChimp into your website can be easily done with the plugin. The price of the MailChimp plugin can be free, but depends on which plan you have. Installing the Mailchimp plugin to your website will allow you to add subscription forms in your blog and on your website’s pages. The MailChimp plugin enables you to create opt-in forms that allow you to add more subscribers to your email list. Typically the Mailchimp plugin will support all the major form plugins and will work with any form on your website, such as a contact form, comment or checkout form. Use the MailChimp plugin on your website to ramp up your email marketing campaigns today!
Hopefully our recommendations have inspired you to check out these plugins and investigate what other plugins are out there for ramping up your website’s game. Uninterested in figuring out how to install plugins, or all the plugins out there you should have installed? Check out our services page, or contact us today – We’re here to help!
Need a solution to your social media content creation and scheduling woes, but you don’t want to break the bank?
Empty Desk Solutions is now offering an entire year of social media content written, designed, and PUBLISHED for your business or non-profit!
We’ve managed over 150 clients’ social media channels and one thing keeps coming up — Everyone wants social media content consistently! But you know what else keeps coming up? All the things! Like the operation of running your own business or organization. Here are just some of the reasons why we created this brand new offer for you:
☞ Time: Creating content takes time, and you don’t have any more time than the rest of us.
☞ Value: You know that top-of-mind branding is key in today’s social media crazed world, but you don’t want to spend insane amounts of money to achieve it.
☞ Cost: You know that content services can cost thousands of dollars per month but can’t afford that.
☞ Effort: You know that you would love to ‘set it and forget it’ with your social media content, (i.e. you don’t want to log in every day to post something and spend countless hours surfing for ideas of content to post).
☞ Professional: You want high quality posts and should leave it to a professional, but sometimes large agency rates are just not affordable for smaller marketing budgets.
☞ Tools: You know you need the right tools to make it happen, but they are expensive! (Hint: We pay over $1000/month in tools ALONE to do what we do. Save that cost!)
☞ Peace of mind: Approve all of your content in one big batch. Afterwards our team will schedule it out over the course of the next 365 days!
Interested and want to learn more?
Brittany Hardy Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help others who want to do the same thing. With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children. Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post. Social Media Links: Facebook ⎜LinkedIn ⎜Twitter⎜Google Find us on Instagram: @brittanyebh ⎜ @emptydesksolutions