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The 80/20 Social Media Content Rule

The 80/20 Social Media Content Rule

THE 80/20 SOCIAL MEDIA CONTENT RULE

WHAT IS THE 80/20 RULE FOR SOCIAL MEDIA?

The 80/20 social media marketing rule is that 80% of businesses posts on social media should inform, educate, and/or entertain. This 80% of your content should mainly be focused on what really interests your audience, or more specifically your ideal customer/client and engages them in conversations. Only the remaining 20% should work directly promote your brand/business. If you’re feeling skeptical just try applying ‘The 80/20 Rule’ to your social media strategy for 30-days and see the results for yourself.

WHY DOES THE 80/20 RULE WORK?

Marketing has changed drastically over the last ten years and has even experienced significant change within the last three. Some modes and methods of marketing will never change, like the untouchable success of word-of-mouth.

However…

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