For the uninitiated, Pinterest can be a confusing concept. An online pinboard? For what purpose? What am I even supposed to pin to this pinboard? Whether you’re a seasoned Pinterest user or a social media novice, Pinterest Marketing represents a powerful tool your business can harness.
What is Pinterest?
Simply put, Pinterest is an online space used primarily for collecting visual pieces of multimedia, mostly images. What sets this apart from Facebook or Instagram is the incredible longevity of Pinterest posts. Pinterest pins are 100x more spreadable than a tweet and the average half-life of a Pinterest pin is 16,000x longer than a Facebook post. Twitter and Facebook are both platforms where users are expecting a high rate of turnover. They want tons of new information, new posts, and new content delivered to them every time they log on. On Pinterest, users pin things they intend to share again and again or re-visit later. Clearly, this has important marketing applications.
Aside from the surprising longevity of Pinterest posts, there are at least six other important reasons to consider using Pinterest in your social media marketing campaigns. Let’s take a look.
A lot of social media applications can deter the casual browser from completing a purchase by putting a lot of steps between the potential consumer and the actual sale. Pinterest does the opposite. Pinterest greatly minimizes the number of steps a customer must take from the point of discovery to the sale conversion itself. As a result, Pinterest visitors are far more likely to convert into sales or leads.
Pinterest Drives Traffic
Pinterest can be a great way to just increase overall traffic to your site. Through Pinterest posts, you can greatly increase the amount of links back to your website, which will drive traffic. Don’t forget to keep creating great content though, as no social media marketing campaign can be successful if you aren’t creating content which is valuable to your customers!