96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions.
In some of our recent surveys, we discovered that:
- 54% of marketers believe Facebook ads are very effective for generating sales.
- Many have average click-through rates above 10%.
- More than half enjoy customer acquisition costs of $10 or less.
So for our latest survey, we set out to discover how marketers optimize their Facebook ad copy to increase clicks and conversions. Most of the marketers who responded create their Facebook ad copy in-house and nearly two-thirds say conversions are the primary goal for any ad campaign they run. These experts shared their top copywriting tips for creating Facebook ads that convert.