2020 is the year that the facade of perfectly polished marketing crashes and burns. Too many people have been burned by influencers faking it with perfect photoshoots, and consumers are desperate for authenticity.
As consumers get hungry for REAL answers, they will be looking for context outside of keynotes. They’re looking for signs of congruency – proof that their favorite people on platforms are actually walking the walk.
In 2020, the marketer who provides all-access, behind the scenes, contextual marketing wins.
It’s the year of humanized marketing.