A must have for any business large or small!
What’s in a marketing plan?
If you want to know, and if you need one, you’re in the right place!
Marketing plans can come in many different shapes and sizes, but one thing should remain constant… they should provide you with an overview of where you are, where you’re headed, and strategies to get you there!
In general, a marketing plan should be broken in to the following phases, each with their own documentation and notes. It can be high level or it can be incredibly detailed. It all depends on your businesses personal goals.
Phase 1 – Goal Setting:
- Corporate Objectives
Phase 2 – Analyzing:
- Marketing Audit
- SWOT Analysis
- Marketing Assumptions
Phase 3 – Creating The Strategy:
- Marketing Objectives & Strategies
- Expected Results
- Alternative Plans
Phase 4 – Allocate Resources and Monitor:
- Marketing Budget
- Action Plan
There are many templates available online to help you craft your marketing plan, and we’ve taken the best of the best and made our own template for you that you can access by requesting it below. When you fill out the form below, we will send you the template, pre-filled with some of your information. You can choose to take it from there to build your own strategy, or you can request our help – we love creating marketing plans!
We’ve seen marketing plans that are one page, and plans that are 50 pages. The key is to refer to it often and review what is actually happening in your business. If you have a plan just for the sake of having one, it won’t do you any good. You need to take action to align your marketing activities with the goals and strategies set forward in the plan.
Is this your first time creating a marketing plan? We want to know! We have a special gift for anyone that requests our free marketing plan template – a FREE half hour consultation to ask any marketing questions you want! Snag it by filling out the form below
Or fill in your name and email below to join the FREE 30 DAY MARKETING PLAN CHALLENGE!
Let’s Work Together
What are you waiting for batman? Connect with us using the form right here… we are patiently (not so patiently) waiting to hear how we can help you with your small business marketing!