In order to advertise on Facebook you will first need to set up a Facebook Business Manager account, which will then give you access to your Facebook Ads Manager. Before you can begin designing and writing your Facebook ad, you must first set up a Facebook ad campaign through using your Facebook ad manager account.
To set up a Facebook ad campaign you must complete these steps:
Step 1: Select Your Campaign Objective
Step 2: Give Your campaign a Name
Step 3: Set Up the Audience Targeting
Step 4: Set Up Your Ad Placement
Step 5: Set Up Your Campaign Budget and Bidding
Step 6: Set Up Your Facebook Ads
Once you have reached Step 6 it is time to design and write your Facebook ad in the campaign creation phase! The design and copy of your Facebook ad are two of the most important elements of determining whether your ad campaign will be a success. Without an eye catching design and interesting copy your ad will not get the attention of your target audience, who then will not click on it and ultimately will fail at converting them into customers.
How To Easily Design Ads For Facebook
The design of your Facebook ad is the first key element since it is the first thing that a member of your target audience will see. This is why the ad image or graphic you choose is of the utmost importance. Depending on your campaign objective, you can select between several types of ad creatives. This is a great way to experiment with different images and graphics to see which one is the best performing option. Facebook gives you three options to select the image for your ad.
Option 1: Upload a picture from your computer
Option 2: Browse your library to reuse a picture you had previously uploaded
Option 3: Find images in the free stock images database through Shutterstock.
If you are using a graphic, simply use Option 1 to upload it instead of an image, or if the graphic has been previously uploaded to your library, select Option 2. While Option 3 will give you access to millions of attractive stock photos for free, these images are also available to all Facebook advertisers and should be considered a last resort. It is always better to use your own, original photos as long as they are of professional quality, or to generate your own graphics. If you are looking to have original graphics for your Facebook ads designed for you at an affordable cost, visit our hourly marketing page – we’re here to help!
3 Tips to keep top of mind while designing your Facebook Ad:
1) Use a location-Specific Image or Graphic Facebook advertising allows you to set up multiple campaigns that target different geographic regions. Use your design to fully capitalize on this feature while also speaking to your target audience in that area. Make sure you are changing your ad content to match the geographical area your ad is targeting.
2) Try including a customer testimonial Let your customers speak for you and use their positive experience to make your Facebook ads compelling. People will trust other people more than any marketing tactic you could implement. The best sales come from recommendations, not from direct sales, and it’s been proven over and over again. In fact, 85% of consumers trust online reviews as much as they would personal recommendations, which just so happens to be the current most trustworthy and credible source for information about a business/product.
Struggling to get your customers to give you their testimonials? Check out our article, 5 Tips For Increasing Your Online Reviews & Why You Need To Have Them!
3) Above all, offer value Design your ads so that your target audience will be immediately drawn to the value they are offering. This value could be what your business stands for, or what the value is of the service it provides, or the value of the product your business sells. By highlighting value you should be showcasing to your target audience why they should buy what you’re selling, and why they should be buying it from you over your competitors. Your target audience should also be able to know why this purchase is worth it and how it will fulfill a need in their life. Now that we have addressed how to design a Facebook ad, let’s delve into writing the copy!
How To Easily Write Ads For Facebook
While your design should work to catch your target audience’s attention, your ad copy should peak their interest and convince them to take action. Whether that action is making a purchase, or simply getting them to visit your website depends on what you have made the actual intent of the ad. It’s best to keep your ad copy concise and clear. Try to be catchy without being cheesy while plainly explaining why users should click on your ad. If you can, offering discounts or freebies will typically help.
There are three fields of text for you to fill in your ad:
The Headline – 25 characters max
Link Description – 90 characters max
The Main Text – 90 characters max
To set up your ad copy all you have to do is enter your headline, link and description text into the right fields. It’s good practice to experiment with different headlines and descriptions before making your ad so you can avoid making them up on the spot. There are three choices to choose from for how your Facebook Ad will appear:
Option 1: The News Feed
Option 2: Mobile
Option 3: The Right Column
There are more options available when creating News Feed and Mobile Ads, then when crafting the classic Right Column Ad. News Feed and Mobile Ads allow you to pick a “Call to Action” button which have shown to be extremely effective in increasing an ads click through rate. If the News Feed and Mobile Ads fit the format for what you are marketing for, we recommend choosing them over using a Right Column Ad.
3 Tips to keep in mind while writing your Facebook Ad:
1) Write to the audience Facebook has helped you target Facebook allows you to narrowly target your audience. For example, Facebook can wheem down your reach to strictly women, 30 or over, that live in your town and are interested in fitness. Since you have complete control over the permaniters of your ad, use it to your advantage. Set your target audience to match who your ideal customer is exactly. Then write your ad to specifically to them. Don’t write to a crowd, write only to your ideal buyer, and them alone. This is the person you need to persuade to click on your ad. Focus all your attention on writing what’s write for your ideal customer and what would address their needs specifically.
2) Keep it short and highlight value It’s tempting to cram as much information as you can into your ad since you are paying for it after all. However, don’t do this. Instead, focus your copy on highlighting the value of what you are advertising. Keep it short and easy to understand. See if you can sum up the value of what your ad is marketing in three concise sentences. Think about what someone gets out of using your service or protect and how this will benefit the rest of their life. These are two great points to start with when considering what your ad copy needs to address. Try to ensure your copy provides this information as uniquely and simply as possible.
3) Only use one call-to-action Give your Facebook ad one goal. That goal could be to increase awareness of your business, get a new lead, or sell one of your particular products. After you have defined this goal, use your call-to-action to meet it. Every Facebook ad you create needs to have a call-to-action. Without it, Facebook users will have no idea if they click on your ad what you’re trying to get from them, or what they’ll be receiving in return. For example, If your goal is to get Facebook users to browse the merchandise on your website, make your call to action button, “Shop Now.”
Without an attractive design and alluring copy your Facebook ad is doomed to fail. Unfortunately, as with everything, the best way to improve is through trial and error. If you don’t have the time or resources to fuss around and experiment with Facebook ads and are looking for a practised professional to make them for you, visit our hourly marketing page – we’re experts here to help you, without breaking the bank!
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Brittany Hardy Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help others who want to do the same thing. With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children. Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post. Social Media Links: Facebook ⎜LinkedIn ⎜Twitter⎜Google Find us on Instagram: @brittanyebh ⎜ @emptydesksolutions