Why Businesses and Nonprofits Need Graphic Designs
Graphic designs are images that are created by hand or using computer software, to portray your business in a way that inspires, informs, or captivates people. Graphic designs are essential for any business and nonprofit to have since they are a visual representation of your business or nonprofit’s brand identity. They construct the overall layout, production design and aestheticism of your business or nonprofit’s brand, identity, advertisements, marketing, printed materials, retail and total online presence. Whether it’s an advertisement or email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design provides credibility and gives a professional face to your business or nonprofit. Graphic designs are also a visual means to tell your business or nonprofit’s story. They can be utilized as a tool that can allow people to get a feel for what a business or organization does, even without having heard of that business or organization before. Having a consistent and appealing brand attracts and helps to retain loyal customers. Furthermore, branding can be used to attract the type of person who is your business or nonprofit’s ideal customer. People are drawn to businesses and organizations that have appealing and recognizable branding. Especially if they have seen it more than once.
What Graphic Designs Businesses and Nonprofits Need
A logo is a symbol, concise image, name or trademark used to represent a particular business or organization. They are used to visually communicate the identity of a brand and what it represents. Logos enable and help to increase people’s recognition of a business or organization.
A business or organization’s brand identity includes its logo, typography, colors, packaging, and messaging. It is used to complement and reinforce the existing reputation of a brand and portray it visually. A brand identity is used to attract a business or organization’s ideal customer.
A website is a page or multipage place connected to the Internet that is accessible to anyone on the World Wide Web. A website allows your business or organization to market online. With a website, your business or organization can share its information, services, products, and any charitable outreach or impact, with people through the Internet. It is also important because a website helps you to establish credibility and trust.
Marketing material is used to promote the purpose and value of the services or products your business or nonprofit offers. Marketing material can be anything from an online advertisement to a brochure or poster, or even a tote bag.
Social Media Posts
Social media posts are the content created to market on social media. Social media marketing is a strategy and low cost way to market your business or nonprofit through social media platforms, such as Facebook, Instagram and Twitter. It allows you to build a community online and offers a way to connect with those people. It is also a low cost way to promote and spread awareness of your business or nonprofit organization.
Graphic designs provide branding consistency across every visual aspect of a business or nonprofit. Creating a uniform identity for your business or nonprofit not only makes it memorable, it also provides imagery your ideal customer can identify and relate to you with. Professional design work is notoriously undervalued. Small businesses and nonprofits typically run on limited resources, and while each wants a beautiful website, logo, and marketing material, they might not have the budget for it. As a small business itself, Empty Desk Solutions understands the trials and tribulations of trying to make a tight budget work. We pride ourselves on offering high quality graphic designs at a rate small businesses and nonprofits can afford. Connect with us today about what graphic designs we can make for you!
Need a solution to your social media content creation and scheduling woes, but you don’t want to break the bank?
Empty Desk Solutions is now offering an entire year of social media content written, designed, and PUBLISHED for your business or non-profit!
We’ve managed over 150 clients’ social media channels, and one thing keeps coming up… Everyone wants social media content consistently! But you know what else keeps coming up? All the things! Here are just some of the reasons we created this brand new offer for you:
☞ Time: Creating content takes time, and you don’t have any more time than the rest of us.
☞ Value: You know that top-of-mind branding is key in today’s social media crazed world, but you know you don’t need to spend insane amounts of money to achieve it.
☞ Cost: You know that content services can cost thousands of dollars per month but you just can’t justify that cost.
☞ Effort: You know that you would love to ‘set it and forget it’ with your social media content (i.e. you don’t want to log in every day to post something and spend countless hours surfing for ideas).
☞ Professionalism: You know you should leave it to a professional, but sometimes large agency rates are just not affordable for smaller marketing budgets.
☞ Tools: You know you need the right tools to make it happen, but they are expensive! (hint… we pay over $1000/month in tools ALONE to do what we do. Save that cost!)
☞ Peace of mind: Approve all of your content in one big batch and then our team will schedule it out over the course of the next 365 days!
Interested and want to learn more?
Brittany Hardy Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help others who want to do the same thing. With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children. Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post. Social Media Links: Facebook ⎜LinkedIn ⎜Twitter⎜Google Find us on Instagram: @brittanyebh ⎜ @emptydesksolutions