Let’s get to it – Not sure what your business should post on social media? Here are seven ideas for you to use!
7 Creative Social Media Posts
1. Post a video
Nowadays video doesn’t have to be anything fancy. In fact, it can literally just be you filming yourself with your phone or laptop from the comfort of your own home. 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month. So, why not take 5 minutes each week to film a 50 second video? Make your business relatable by sharing its story in front of a camera personally. ☞ Talk about something as simple as what made you start your business? ☞ What is your origin story? ☞ What is the story behind your business’ name? ☞ What is a challenge your business has overcome? Or, make a list of 4 topics at the beginning of each month and post 1 video addressing each at the start of every week. After you’ve gotten into the habit of it, it will become easy to take a quick minute to highlight an aspect of your business in front of a camera.
Share a testimonial by a customer/client. Not only will it increase positive exposure of your business by promoting someone’s positive experience, it may also inspire someone else to write your business another glowing review.
3. Take a poll
Find out what your audience needs are by asking them a question and taking a poll. Not only is this a great way to create engagement, but by relating the poll to your industry or your business, you can learn what potential customers/clients are more interested in. Using that information can help you cater your content and even your business’ services/products to customers/clients needs.
4. Give a recommendation
Simply recommend a book, blog article, or product related to your business/industry each week. The more relevant the better!
5. Share an industry fact
Post a funny, informative or surprising fact about your business, or the industry its in. Remember to credit the source so your audience knows you provide reliable and vetted information they know will ring true.
6. Highlight a team member
Introduce a fellow staff member, or compliment them on an achievement made either in or out of the office.
It’s just you? Highlight a personal experience, or an experience with a customer/client that taught you something invaluable!
7. Win of the week
Share an accomplishment you or your business had this week. Make it personable so people can relate with the pride you are feeling, while also being careful to maintain humility. Ask your audience to share one of their wins for the week in the comments of your post as well.
Coming up with ideas for content to post on social media can be a dumbfounding conundrum even to the post experienced and avid posters. Hopefully this list of creative, potential post ideas helps you out. #HappyMarketing!
Need a solution to your social media content creation and scheduling woes, but you don’t want to break the bank?
Empty Desk Solutions is now offering an entire year of social media content written, designed, and PUBLISHED for your business or non-profit!
We’ve managed over 150 clients’ social media channels, and one thing keeps coming up… Everyone wants social media content consistently! But you know what else keeps coming up? All the things! Here are just some of the reasons we created this brand new offer for you:
☞ Time: Creating content takes time, and you don’t have any more time than the rest of us.
☞ Value: You know that top-of-mind branding is key in today’s social media crazed world, but you know you don’t need to spend insane amounts of money to achieve it.
☞ Cost: You know that content services can cost thousands of dollars per month but you just can’t justify that cost.
☞ Effort: You know that you would love to ‘set it and forget it’ with your social media content (i.e. you don’t want to log in every day to post something and spend countless hours surfing for ideas).
☞ Professional: You know you should leave it to a professional, but sometimes large agency rates are just not affordable for smaller marketing budgets.
☞ Tools: You know you need the right tools to make it happen, but they are expensive! (hint… we pay over $1000/month in tools ALONE to do what we do. Save that cost!)
☞ Peace of mind: Approve all of your content in one big batch and then our team will schedule it out over the course of the next 365 days!
Interested and want to learn more?
Brittany Hardy Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help others who want to do the same thing. With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children. Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post. Social Media Links: Facebook ⎜LinkedIn ⎜Twitter⎜Google Find us on Instagram: @brittanyebh ⎜ @emptydesksolutions