A social media campaign is when a business implements a coordinated marketing strategy that showcases information about the business, its product(s) or service(s), or its overall brand, by using one or multiple social media platforms.
Successful campaigns will be able to influence social media users to emotionally respond, or physically act in a certain way to a business resulting in measurable outcomes, and driving revenue.
Coming up with a creative social media campaign for your business can be difficult. To inspire you, we’ve compiled a list of our top five favourite, tried and true ideas for social media campaigns:
5 Creative Social Media Campaign Ideas
1. Limited time only campaign
Introducing a limited-time only product or service creates scarcity around it. This can play with a customer’s/client’s fear of missing out. It can also raise the value of, and prestige around the deal you are offering.
By making a limited time offer your business can trigger its audience to act now!
2. Political or social stance campaign
Taking on a political cause or social stance relating to your business, or the industry your business is in at large, can be a great way to launch a campaign. More and more businesses are operating by and publicizing their political and social values, which is proving to be a smart marketing move in the modern world.
By encouraging your audience to stand with you, or simply by showing them the ideals your brand supports, your business will cultivate brand awareness and loyalty among the customers/clients who also share the stance your business has taken. Using a hashtag relating to the political or social stance your business takes on in its campaign will encourage your audience to rally around you.
Political awareness and wallet activism are a great way to attract your ideal customers/clients. In a 2018 study, experts found that 64% of consumers will support a business based on its political or social stances. While taking a political or social stand can be risky, if you have done your homework and know the audience you’re targeting, they will appreciate your company’s boldness. Taking this risk can pay off grandly.
3. User-generated content campaign
Want to show off the quality of your product(s)/service(s)? Get your customers/clients to do it for you! Make a call for your clients/customers to share their experience with your product/service with a hashtag you’ve created.
The goal is to have them show off the kinds of results your product/service can produce.
Try highlighting one of the user generated posts one of your customers/clients has shared to promote and help guide the other participants towards sharing the type of content you’re looking for from them!
Getting your customers to prove the value your business provides, or has added to their life is exactly the kind of authenticity that will have your business shining brighter than the rest of the competition.
4. Self-care/self-love campaign
Self-care/self-love is a multifaceted cause that can apply to everyone in any demographic. Almost every industry can find a way in which self-care/self-love affects the people involved in it. By creating a campaign around self-care/self-love that relates to your business you are promoting your brand in a way that will result in your audience associating it with those values.
While many brands promote self-care/self-love, there are still so many untapped avenues to continue to bring encouragement of positive self-esteem into the marketing universe.
Why not use your business to make waves for positive change and make a corporate commitment to doing so?
5. Charitable campaign
Choose a charity, nonprofit, or event to send a portion of your proceeds. Then make a timeline of how long your business will donate to this charity/nonprofit/event for—and how much of your proceeds you will donate.
Make sure that the charity, nonprofit, or event you select is aligned with your business’ values, or even perhaps relates to the industry you’re in. Your business should choose to give back to the charities it cares about the most.
People love giving back, and respect businesses that are doing the same, or are simply just trying to make a difference. Charitable campaigns are a great way to emotionally charge your audience, and hopefully encourage them to buy from you.
Hopefully this list of creative social media campaigns has helped get your creative juices flowing. Social media marketing has many benefits, one of which being its accessibility to any business in any industry, large or small.
Let us know if these social media campaign ideas provided inspiration for the next social media campaign your business is doing.
Want an expert to create and manage a creative social media campaign catered to your business for you? Contact us today!
Need a solution to your social media content creation and scheduling woes, but you don’t want to break the bank?
Empty Desk Solutions is now offering an entire year of social media content written, designed, and PUBLISHED for your business or non-profit!
We’ve managed over 150 clients’ social media channels and one thing keeps coming up — Everyone wants social media content consistently! But you know what else keeps coming up? All the things! Like the operation of running your own business or organization. Here are just some of the reasons why we created this brand new offer for you:
☞ Time: Creating content takes time, and you don’t have any more time than the rest of us.
☞ Value: You know that top-of-mind branding is key in today’s social media crazed world, but you don’t want to spend insane amounts of money to achieve it.
☞ Cost: You know that content services can cost thousands of dollars per month but can’t afford that.
☞ Effort: You know that you would love to ‘set it and forget it’ with your social media content, (i.e. you don’t want to log in every day to post something and spend countless hours surfing for ideas of content to post).
☞ Professional: You want high quality posts and should leave it to a professional, but sometimes large agency rates are just not affordable for smaller marketing budgets.
☞ Tools: You know you need the right tools to make it happen, but they are expensive! (Hint: We pay over $1000/month in tools ALONE to do what we do. Save that cost!)
☞ Peace of mind: Approve all of your content in one big batch. Afterwards our team will schedule it out over the course of the next 365 days!
Interested and want to learn more?
Brittany Hardy ⎜ Owner
Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C.
Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable.
After many years of working in retail management, Brittany went on to become the Marketing Manager for Dominion Lending, Canada’s largest mortgage company. Brittany then decided it was time to pursue a life-long goal of creating her own business. Inherently, Brittany likes to help people and decided there was no better way to do this than to use her creative talent to lift up others who want to do the same thing.
The mother of three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children.
Social media marketing continues to evolve, and Brittany and her team are passionate about helping small businesses navigate how they can benefit from these networks.
Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and the Huffington Post.