Sometimes planning content can seem daunting, but we promise it’s not! Here are our top ten tips for content planning.
- Know your audience
Who is your audience and what are they looking for out of your social media platforms? Do they need more visual content, videos, or information? Base your content strategy around what your audience is looking for out of you.
- Create a theme
This is your static content, so we create this in advance, usually a month in advance. It’s what we schedule out, so even if we don’t get around to posting “in the moment” things, we still have this being posted.
Some ideas for static posts are:
- Motivational or positive quote
- Testimonial or review feature
- Product feature
- Share industry news
- Tip or fact
- Staff feature
- Something funny
Pick what you’ll post on each day. For example, you could do a quote every Monday, a product feature every Wednesday, and something funny every Friday. You could alternate product features and FAQ’s on Wednesday too! Write your whole month of static posts, and schedule them.
- Plan, plan, plan
Choose a theme for each month. Not every post needs to revolve around the theme, but your FAQ’s could, as could your blog posts and in the moment posts. Our content planning spreadsheet lays out your full year, and that way you can look back at previous months and see what you did, what worked, and adjust as needed.
Scheduling will save you so much time! You won’t have to think every day “What am I going to post on Instagram.” We like to schedule in monthly batches, but you could do weekly if that’s easier for you. There are lots of scheduling tools out there, but we use Sendible.
Engaging your audience is also important to build community. Scheduling out your static posts will give you more time to engage with your audience by posting stories, reposting follower posts, commenting, and monitoring DMs.
- Video content
Video content is a great way to up your social game. You can easily repurpose your videos into blog posts and social media posts.
Here are some video ideas:
- Behind the scenes
- How to
- Case studies
- Share your screen to give a tutorial of something
- Before and after
- Share an announcement
- Unboxing or product review
- Blog post planning
Blogs are a great way to bring traffic back to your website and position yourself as a thought leader. If you can get one blog post out a month, do that. If you can do more, that’s also good! Relate to your monthly theme with a blog post, and think about what your audience might need to know. One trick we like to use is looking in Google to see what suggestions come up when searching for a topic. That way, we know we’re writing about subjects people are searching for.
Blog posts can be repurposed into social media posts too! We have a sheet on our content spreadsheet with all of our past blog posts. That way, if we don’t want to write something new, we can reshare an old blog post so more people can see it!
Do you plan and schedule your content? If yes, what are your best tips? If not, what’s stopping you? We’re here for you for guidance and any questions!