One Page Marketing Plan for Small Businesses in 2021

Let’s start here: Marketing goals vs objectives. Marketing goals and marketing objectives are similar, and support each other, but are two different things. Your marketing GOALS are the broad, big picture type stuff. For example, I might say ‘In 2021, my goal is to...

What happened when I purged my email list

Can you believe we are literally weeks away from 2021?! Wow! Even though 2020 has been all kinds of crazy for most of us, and some just wanted it to end because it felt like it dragged forever, I for one found it flew past. And of course I welcomed sweet baby Daphne...