by bhardy | Nov 13, 2018 | email marketing
Email Marketing – The basics and how to decide if it’s right for your business! Email marketing can be scary… especially when you consider the upfront cost and time investment to get it running. But could it be one of your most valuable marketing...
by bhardy | Nov 9, 2018 | Marketing, Small Business Marketing
The Most Effective Channels for Reaching Your Target Customer We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well. “Rather than write something and hope they see it, include your...
by Hallie Jacobson | Nov 8, 2018 | Business, facebook, google, how to, Marketing, social media marketing
Let’s get right into it, only 3% of consumers consider salespeople and marketers to be trustworthy. And to be honest, who can blame them? Why trust someone who will gain a profit when customers now have the ability to learn about a business from a neutral 3rd party...
by bhardy | Nov 7, 2018 | Business, Marketing, Small Business Marketing
In our latest creation (the FREE 30 Day Marketing Plan Challenge), we have a dedicated couple of days to focus on your businesses’ SWOT analysis. We’ve already had a few questions from participants asking if this section is necessary, so we wanted to share...
by bhardy | Nov 5, 2018 | Business, how to, Marketing, Small Business Marketing, social media marketing
Weekly Marketing Tips Series – Week FIVE We’re heading back to the 4 P’s of Marketing this week! Remember in week one we introduced them? We know… we bet you’re excited to learn all about one of the P’s today…...
by bhardy | Oct 31, 2018 | Branding and Creative, Marketing, Small Business Marketing
What’s Your Story? Your story matters – whether it’s told in a biography about you or your business. There are multiple ways you can use a well-written bio, including on your website, to supplement your social media accounts, during community outreach or sponsorship...
by bhardy | Oct 30, 2018 | Marketing, Small Business Marketing
You have to work on your business, not in it. For those familiar with the book “The E-Myth” by Michael Gerber, this isn’t a new concept. I happen to believe that not following this principle is a big contributor to why so many small businesses fail. We get so...
by Hallie Jacobson | Oct 26, 2018 | Business, Small Business Marketing
Last week was Small Business Week here in Canada. Small Business Week takes place every year during the third full week of October. The Business Development Bank of Canada has been organizing the national celebration of Canadian entrepreneurs and their contribution to...
by bhardy | Oct 25, 2018 | Business, email marketing
Content goes here Email Marketing – The basics and how to decide if it’s right for your business! Email marketing can be scary… especially when you consider the upfront cost and time investment to get it running. But could it be one of your most...
by bhardy | Oct 23, 2018 | Business, Marketing, Small Business Marketing
What’s in a marketing plan? If you want to know, and if you need one, you’re in the right place! Marketing plans can come in many different shapes and sizes, but one thing should remain constant… they should provide you with an overview of where you...
