For overall digital experience, having an email account is vital. From a basic search engine to social media or any digital presence, emails have become obligatory to not only stay connected but also to access the overwhelming world of the Internet. With over half of the global population already using the internet, and unavoidably emails, the platform becomes the obvious and impressive choice of marketing. Furthermore, through the years of inbound marketing, email marketing has proved to be more genuine, more penetrating, and more fruitful than any other forms of business communication.


This survey was conducted among 100+ marketing professionals as well as experts from industry-leading companies, to dig out challenges, trends, and insights for email marketing. The extensive research was compiled to make marketers, and businesses as well, aware of the latest practices in the market, benchmarking them for sounder service and even perusing neo-practical approaches.

For the survey, the participants from varying consumer markets were approached, from around the countries like Australia, Canada, Czech Republic, India, Singapore, South Africa, the United Kingdom, and the United States. Thus, contributing to the coherent nature of the survey stats and insights.

Here is a list of participating agencies, from GoodFirms’ list of Top Digital Marketing Companies, that consolidated the survey with their expertise and visions: