Hello! I hope everyone’s having a great day so far. Today I wanted to jump in today and talk about sales versus marketing and where social media fits in. I’ve recently rejoined the Female Entrepreneur Association and I’m devouring all of their masterclasses. I did one today on authentic selling, and it really made me think about the misconception of how social media fits in the marketing space, and how it’s always confused with the sales activity.
What is sales? It’s not marketing! It’s the activities that lead to the physical selling of products and/or services, which is totally different than marketing. So, what is marketing? It’s not sales! It’s the activities that warm people up or gets them interested in said products or services, so it happens before the sales discussion.
Then, we can ask what comes first, and that depends if you care about establishing trust. Well, of course you establish trust because people do business with companies that are established and trustworthy! You don’t necessarily have to do all of the marketing before sales, but the marketing has to support the sales, and you can’t have one without the other.
So, who does what side of the puzzle? You could do it all on your own, or you could get an agency to do all of your marketing material, such as blogs, social content, newsletters, etc. We get a lot of people come to us asking if we can help them with lead gen specifically, and what we do SUPPORTS lead gen, but isn’t the only piece. Lead gen involves ads driving to lead magnets or newsletters, etc. It’s about nurturing the relationship to find potential good fits. This is where you transition into sales activities, which are very different than marketing activities. This happens after nurturing the referral. This doesn’t mean that someone can’t jump from marketing to sales, but it’s a little rarer. Marketing creates trust and positions you as a thought leader, but it won’t equal immediate sales.
What social media is and isn’t…
Social media content marketing is not:
- Quick sales
- Direct sales
Social media content marketing is:
- Longer-term strategy
- Top of mind branding and awareness
- Positions as a thought leader
- Two-way communication
- Building a community
Lastly, considering your goals is really key in determining if you need to hire someone to help you do this, or what activity you need support with. Do you need support in creating awareness? Determine what that visibility is worth to you. It’s different for everyone. You need to know what you want, and what that’s worth to you!
Brittany & The EDS Team
PS. You can create stunning graphics even if you’re ‘design challenged’ CLICK HERE for a free Canva account trial.
PPS. You don’t want to miss our ‘Content For a Year Course‘ where we take you through how to plan, write, design, and publish your social media content for an entire year! This is the exact framework and strategy we use for ourselves and our clients. Done for you plans start at $1750/month but this course is offered to you for $997. CLICK HERE to save your seat.
PPPS. Our consultations are always no-charge. If you would like to explore if Empty Desk Solutions is a good fit for you or your business/non-profit you can request a consult by CLICKING HERE
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Brittany Hardy ⎜ Owner
Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C.
Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable.
After many years of working in retail management, Brittany went on to become the Marketing Manager for Dominion Lending, Canada’s largest mortgage company. Brittany then decided it was time to pursue a life-long goal of creating her own business. Inherently, Brittany likes to help people and decided there was no better way to do this than to use her creative talent to lift up others who want to do the same thing.
The mother of three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children.
Social media marketing continues to evolve, and Brittany and her team are passionate about helping small businesses navigate how they can benefit from these networks. Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and the Huffington Post.